Lifetime value of a customer doesn’t compute at Saks Fifth Avenue® and they have a lot more money invested in their customer base than you do. In all likelihood Saks will never learn from their mistake, but you can. Lifetime Value Of A Customer Doesn’t Compute At Saks Fifth Avenue® This past Saturday my wife ...…
Apple’s iPad and other competing mobile devices cause Dell to shift its focus further away from consumers as it focuses more on its corporate business. In fact Dell no longer considers the company a personal computer company. With so many people accessing the internet via a mobile device, it’s no wonder. Mobile Devices Cause Dell ...…
MasterCard is putting QR Codes in the spotlight as a part of a wallet app they’re launching. Though currently only a trial, MasterCard plans to use QR Codes as part of their technology, along with NFC. This signals a departure from the other card brands that use Near Frequency Communications (NFC) technology instead. QR Codes ...…
Mobile usage by adults is gaining real traction as they interact significantly more with their mobile devices. It makes sense that as people come to rely more on the services available for mobile, that mobile devices will increasingly become more important in the life of adults. Search, text messaging and use of QR code scanning ...…
Although many consumers are still perplexed by them, QR Code use expanded in 2012. Among the most common uses of QR Codes is on coupons, but expect to see them increase in visibility this year. QR Code Use Expanded in 2012 Despite many consumers not knowing what to do when coming across a QR Code ...…
